IRIS offers handholding services for market entry/ public expansion work by partnering clients to tackle challenges in growth, governance, and performance. The scope of work addresses manufacturers, brands owners, retailers and retail estate developers.
Areas of services include identifying key markets, tie-ups with partners in the trade, supply chain management, project identification, financial budgeting, launch plans, range selection, merchandise planning, product pricing, sales budgeting, sales infrastructure & support plans, organisational structure & hiring, reporting and monitoring systems, trade launch & promotion plans, and consumer advertising & promotion plans.
IRIS involement methods include brainstromining / consulting meetings, secondary data searches, accompanying clients for critical meetings, bringing on industry experts, integration with event/BTL/media/trainign suppliers, and monitorning performance.
