CLIENTS:
Aaj Tak
Aditya Birla Group
AIPL
Bain Capital
Barbeque Nation
Bata India Ltd.
Cadbury India Ltd.
Collage Group Infrastructure Pvt. Ltd.
Dabur India Ltd
Dainik Jagran
DLF Premarica
Easy Bill Limited
EMAAR MGF Land Limited
Eros City Developers Pvt Ltd
ETL Infrastructure Services. Limited.
EWDPL India Pvt. Ltd.
Ezaki Glico Co. Ltd.
Firefly eVentures Ltd.
Forbes & Company Ltd.
Fritolay India Pvt. Ltd.
Fullerton India Credit Co. Ltd
Glaxo Smith Kline Consumer Healthcare Ltd.
Highland Distillers
Home Stores(India ) Ltd.
Hyundai
iDiscoveri Education Pvt. Ltd.
Ishanya
J.K. Tyre & Industries Ltd.
Kalpataru Ventures Pvt.Ltd.
KPMG
LG Electronics
Nike
Nokia India
Oma(Hero Honda Group)
Prozone
Radico Khaitan Ltd.
Reliance Digital Retail Ltd.
Rituwears
Saatchi & Saatchi India Ltd
SCS Agribusiness Consultants Pvt.Ltd.
Shristi Udaipur Hotels & Resorts
Sreeleathers
SSIPL Retail Pvt. Ltd.
Suncity Projects
Swarovski Management Pte. Ltd.
Tata Housing
TV TODAY Network Ltd.
Unitech Limited
Usha International
Virgin Mobile India
Whirlpool India
Yum! Restaurant Marketing Pvt Ltd
An Introduction to IRIS INSIGHTS

IRIS Insights brings to fore an in-depth experience of consumer research in sectors such as FMCG, media, consumer durables, telecom, automobiles, services, and IT combined with a keen understanding of marketing issues in order to arrive at actionable solutions for the marketer.

IRIS Insights is founded on the philosophy that it is the right research, the right intelligence processes that lead to informed decision making on business issues.

Various research methodologies in qualitative and quantitative consumer research are offered by IRIS INSIGHTS

IRIS Insight processes have been developed with a view to arriving at actionable marketing solutions

Processes and Services: address areas such as insight mining, Ideation sessions. Brand equity & image. Category understanding, U & A- triggers & barriers- opportunity mapping. Semiotic decoding design - logo - packaging - branding evalution of various marketing mix elements, concept testing product testing and satisfaction studies.


An in-depth category understanding which facilitates opportunity mapping for new or existing products/brands, through an understanding of consumer usage habits & attitudes as conditioned by socio-cultural and environmental influences.

Need gap Analysis which would take into account the consumer's dominant category needs, the upgradation pathway, key barrieers to entry/upgradation, interaction with brands and thereby determine what are the existing or emerging unmet needs.


An experiential, visual & sensorial evaluation of product and packaging for facilitating product revamping, recasting, prototype development by establishing consumer expectations, concerns & associated drawbacks, analysing product design, and semiotic decoding of pack aspects.

This process would encompass studies in product concept evaluation, product prototype evaluation, product sampling and packaging evalution.


A 360º perspective of the consumer’s life script that enables psychographic profiling, need segmenting – provides the marketer an understanding of what the consumer connects, resonates with.


A holistic view of the brand, in solus as well as in its competitive environment to determine the brand core values, unique strengths, associated drawbacks, brand's low or high resonance, brand connect and appeal and associations & perceptions.

This process would encompass studies in brand equity & brand Image, brand Diagnostics, brand extensions, and brand communication and positioning development.


A comprehensive process to evaluate satisfaction of various stakeholders as a monitor for top management.