An Introduction to IRIS INSIGHTS

• IRIS Insights has a process oriented approach to exploring and understanding key marketing issues.

• Hence the team of research professionals at IRIS Insights brings to fore an in-depth experience of consumer research combined with a keen    understanding of marketing issues in order to arrive at actionable solutions for the marketeer.

• The team has extensive domain knowledge and experience across varied typologies:
– Insight mining
– Ideation sessions
– Brand equity, image and identity
– Category understanding à U & A, Triggers & Barriers, Opportunity mapping
– Semiotic decoding à design, logo, packaging, branding
– Evaluation of various marketing mix elements

Products and Services:
IRIS Insight processes have been developed with a view to arriving at actionable marketing solutions


To enable marketers to draw up their communication and marketing strategy to position the product/brand in an appealing and persuasive manner.


A 360º perspective of the consumer’s life script – attitudes, lifestage, lifetsyle, behavioral mindset, interactions, needs (emerging and unmet)


Analysis of the marketing mix and competitive scenario to deliver product / brand assessment work.


A comprehensive process to evaluate satisfaction of various stakeholders as a monitor for top management