An Introduction to IRIS
Structured into three verticals, IRIS address marketers, retailers, and manufacturers.
With the vision of becoming a leading centre for excellence in the “retail” domain, this vertical offers a unique portfolio of retail domain research intelligence services.
Is a management consulting vertical offering “business solutions” and handholding clients for the implementation process.
IRIS Insights brings to fore an in-depth experience of consumer research in sectors such as FMCG, media, consumer durables, telecom, automobiles, services, and IT combined with a keen understanding of marketing issues in order to arrive at actionable solutions for the marketer.
IRIS-TEG helps retailers make better decisions through actionable insights from enterprise / transactional data using industry knowledge, consumer behaviour, competitor analysis and market dynamics