A process which delivers strategic and tactical apportunities in the market and charts a marketing opprtunity plan for a product/service/channel entry or expansion, taking into account the demand and supply scenarios.
The process measures aspects such as overall industry and product landscape, market sizes, business model & market structure, profiling of key players, SWOT, past trends, and future growth projections and consumer insights on category trends, needs & expectations.
Business Actions
Facilitatied
. Viability of a channel/business
proposition, thus Go-No Go
decision-making
. Strategies and Implementation
Actions
. Identifying business opportunities,
core competencies
